Page 4 - ASG Newsletter April 2022 - FINAL
P. 4
ASG FOCUS - MAY 2022 Edition Industry Awards
CSR Award For Gateshead
Shopping & Leisure
Complex
Below
#TrinityCares campaign van outside
Trinity Square in Gateshead
Trinity Square is a shopping and leisure Trinity Square has won a national award that its 2021 awards. The award recognises the
complex in Gateshead, County Durham. recognises its Corporate Social Responsibili- effective harnessing of an organisation’s
The open-air complex is popular with locals ty work during the Covid-19 pandemic. influence to deliver a positive social or
and visitors alike, offering a wide array of environmental change and how responsible
retail, leisure, and dining experiences, and Trinity Square launched its #TrinityCares business practice is at the organisation’s
includes a VUE Cinema with cutting-edge campaign as social distancing measures heart, providing a positive impact for
screens. were introduced across the UK. The stakeholders.
campaign focussed on keeping shoppers,
Aston Services Group is extremely proud visitors, and staff safe and reinforcing Gov- Centre Manager Tony Pickering commented:
to be associated with Trinity Square, ernment and local authority messaging. “We take our role in the local community
working with them as they implement their very seriously as well as health and safe-
award-winning campaigns, and providing The campaign also included Trinity Square’s ty, and it was our utmost priority to keep
over 500 hours of manned security per fundraising for the special-care baby charity everyone safe during the pandemic as we
week. Tiny Lives. Despite opportunities to fund- do at any other time. So, we are delighted to
raise being limited with the pandemic, Trinity have been recognised for our work through
Despite the difficulties of the past months, Square was able to break the £10k mark this challenging period with a Just Marketing
Trinity Square has had an outstanding year. with its virtual Christmas Light switch on at award for the best CSR campaign.”
Amongst other accolades, the centre was the end of 2020, thanks to the generosity
shortlisted for the recent Sceptre Awards for of its retail and leisure businesses, staff, and
Best Christmas Campaign and late last year shoppers.
was a finalist for the 2020 Medium Shopping
Centre Manager of the Year. Centre manag- Just Marketing, in association with the Crea-
er, Tony Pickering puts all this down to the tive Marketing Council, has awarded Trinity
dedication of his team, and now to cap it all, Square the Best CSR Campaign award in
4 | ASG FOCUS - MAY 2022 Edition
